Is it user experience (UX) or product experience (PX)?
Duolingo have renamed their “UX” function or team and rebranded it as Product Experience. Such examples inspire discussions in the industry, we saw similar discussions when Shopify renamed their content strategy function to content design, and so did Meta.
When Mig Reyes announced it in a LinkedIn post, the discussion in the comments shows a mixed reaction. Of course as UX practitioners, designers, and content designers, we have our thoughts here.
My thoughts:
Mig mentioned in their post—”Product drives our business, culture, and priorities. Our function includes Product Designers, Product Writers, and Product Researchers.”
If an org thinks that they are a product-led company, this move makes more sense if every function is a product function—for example marketing is a product function, content too, and support too. If their marketing and product are separate, then Product Experience does not convey the same message as UX does.
Renaming a function means how you are designing the interconnectedness among different functions, and different teams within the function—it is a lot about the product sentiment that will gradually evolve, and might call for internal shift in how they see PX as a function.
