Directions: How content design supports design and product goals

If you are getting started in content design, or UX writing, or in content strategy, or on the intersection of content and design, this course helps us discuss and understand how content design supports the design and product goals.

This course helps us understand the role of content design in the product lifecycle. We shall also discuss how we can support design, product, marketing and positioning, and other functions and practices in the organization.

How content design helps

How the course works

Three Live calls—each of 90 minutes
Slides, Slack, and access to Miro
One continuous library—I will add relevant references for each topic or subject to this library

Only 4 seats in a group.

The course goals

The goals helps you understand how to apply content design skills for real world product, design, and content opportunities to make meaningful contribution in their goals.

“To manage and overcome emotions like guilt that can prevent us from learning and achieving, we need to treat ourselves the same way we would the person we love most in the world.” writes Dennis Tirch. (source, Farnam Street blog)

The influence of content beyond content design

A few participants say:

“I really enjoyed learning about content design and how to apply it to my daily work. This was a really informative and well-structured program. I highly recommend it to anyone looking for a jump into the world of content design.”

Eiken Nurcelli, content strategist (see their LinkedIn)

“Because I knew nothing about content design, I chose the class in order to learn how content design and content strategy fit together and which impact good or bad design can have for the users experience. The class was well-structured with theoretical parts and real life examples.

Linda Schwarz, PR Manager and content strategist (see their LinkedIn)