—[CD] supports product architecture (taxonomy, CMS, content flow)
—[CD] builds design sense
—[CD] helps in product positioning
—[CD] for the UX (onboarding, retention)
—[CD] for sales enablement
—[CD] works with product marketing
—[CD] for design enablement
—[CD] is foundational to interaction design
—[CD] influences org design
—[CD] brings system thinking view in the organizations
—[CD] helps in customer experience
—[CD] builds brand advocacy
—[CD] helps in the employee experience (often underrated aspect of [A])
—[CD] leadership supports product leadership
—[CD] brings more assurance and structure in the design operations
—[CD] is not about [CD] only
—[CD] makes the forms more usable
—[CD] adds more usability and usefulness to the dashboards
—[CD] brings method to the design operations
—[CD] makes sure that the research is meaningful for all the team
—[CD] directly contributes to the product metrics
—[CD] makes sure that you are not working on the facade only, it takes care of the foundations
Content design. For everything.
I use all these practices with real world examples in my courses and programs.
