The UX battles — pixels and dollars
For example well, if the design team’s understanding of customer journey is different from the marketing team’s understanding of customer journey, what are designing for? For which version?
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Product culture is a prerequisite for a startup ecosystem
- events, product sense, UX
- December 8, 2018
Product teams in Chandigarh region have a chance to unlearn the outdated features-driven product design practices and to relearn the customer-story driven experience design practices.
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Content value—you cannot separate it from the design value
- content design, design, product content strategy, Uncategorized, UX, UX writing
- September 25, 2018
Content lives in design and design communicates via content.
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Getting started in the strategic brand narrative
- leadership, product content strategy, UX
- June 2, 2018
Every brand starts with a few select words to communicate its what and why.
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Designing UX is designing delight
- content design, design, product management, UX
- February 6, 2018
Look at the stakes. Just think — there are people involved.
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