UX Archives - Page 3 of 5

Rebranding is not a design project, it is a communication project

In every sense, rebranding is a communication project. The creatives are derived from this communication.

Designers do not understand how their design work impacts the product’s unit economics directly.

Users care for content utility more than the content usability.

Content strategy helps you plan for the customer’s intent and their hidden goals for specific moments too, and not only for their ultimate goal.

Product content strategy is such an exciting intersection of product marketing, product onboarding, content design, and brand positioning.

Many products die because of the lack of conversations in the product team.

For example, if I use a component A, does it advise me or caution me that I might need to use B too because there is a context.

My mind would be busy to do something, I will be happy if something validates it and stops me.

For example, how they sense an urgency, or the need to talk to the product team?

If we take design-driven to be the default, we might see the bigger picture a lot more clearly.

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Vinish Garg is an independent consultant in product content strategy, content design leadership, and product management for growing product teams.