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Forests technology—analytics intelligence for sustainability and conservation

Collective Crunch is a startup in Finland who is rethinking forests with AI for a data-driven forests ownership.

The impact of our work is not about the domain or size of the organization—to book a cab or to be able to close a deal in the CRM.

They smoke while designing it and the interface retains the traces of that smoke.

We cannot always imagine what the customers go through for not being able to complete the transaction.

The product team’s understanding and knowledge of data models could have just killed the user experience.

The Twitter wisdom excites us, it gives us confidence.

My “Why not” is one of the ways to build those conversations.

I am yet to hear many stories where people quit their work because technology could not solve it.

If business argues for how and why of a message or an extra field on the sign up form and if it asks design to justify, this is not how design works.

I believe that you cannot frame the content principles without a reference to the product principles or design principles.

Interested to stay informed about my work, talks, writings, programs, or projects? See a few examples of my past newsletters—All things products, Food for design, Inviting for 8Knorks. You can subscribe to my emails here.

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Vinish Garg is an independent consultant in product content strategy, content design leadership, design leadership, and in product leadership roles.