content design Archives - Page 3 of 4

On content principles—part 1

content design, design, product content strategy, products, UX
May 3, 2022

I believe that you cannot frame the content principles without a reference to the product principles or design principles.

Vinish Garg talks about their playbook for starting an information architecture or content strategy project.

My playbook for getting started in an information architecture or content strategy project

content design, design, product content strategy, UX
April 21, 2022

Visuals stay with them longer and these strengthen their product sense.

Vinish Garg writes that cost of delay impacts an organization as much as our own learning models.

The cost of delay in our learning models—A product content strategy and design course, part 2

content design, leadership, product management, System thinking, UX writing
April 19, 2022

If we apply the Cost of Delay in how we identify our core capabilities, our career path discussions might look a lot different.

Vinish Garg writes about interaction design for the hierarchy of information and content design, by using an example of Stripe.

Interaction design and the content hierarchy

content design, design, product content strategy, UX writing
April 11, 2022

Stripe is another example of beautifully designed interactions for the customers’ hierarchy of content needs on the interface.

Vinish Garg shares the possible learnings from their content strategy and content design course.

A product content strategy and design course that strengthens our learning and working models—Part I

content design, product content strategy, System thinking, UX writing
April 6, 2022

This content strategy and content design course helps you understand how we work, and how we work on our practices, habits, and working models.

Vinish Garg writes on content utility, and content usability, in content design and content strategy.

Content utility in content strategy and design

content design, product content strategy, UX
April 5, 2022

Users care for content utility more than the content usability.

Vinish Garg writes that product content strategy informs product marketing.

How product content strategy informs product marketing for sales enablement

content design, product content strategy, Product marketing
March 31, 2022

Since product content is foundational to the design and UX and since design is sales-enablement, there is no better alliance than product content strategists working with product marketers.

Vinish Garg writes that customer journey and user goals are overrated and content strategy can rescue the product design teams for the right goals.

Sometimes, customer journey and the user goals are overrated—content strategy comes to the rescue

content design, product content strategy, UX
March 24, 2022

Content strategy helps you plan for the customer’s intent and their hidden goals for specific moments too, and not only for their ultimate goal.

Vinish Garg writes that our work in content strategy and in content design are certainly technical work.

Our job in content strategy and content design is a technical job

content design, design, product content strategy
March 23, 2022

Technology is not in loops, technology is what makes a logic loop work and what makes the loop usable, scaleable.

Vinish Garg writes on content types and their role in message, design, and interactions.

Content types for modern interface—a hierarchy of interactions, integrations, intersections

content design, design, product content strategy
March 21, 2022

Many modern products build content interface on top of content types because either the consumers’ interaction models are complex or the use cases are highly audience-centric.

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A product content strategy, content design, and UX writing course

Vinish Garg is an independent consultant in product content strategy, content design leadership, and product management for growing product teams.