Digital transformation without system thinking is just a technology upgrade....
Renaming UX to PX makes more sense if every function is a product function—for example marketing is a product function, content too, and support too....
The modern community tools do not build the stickiness—something that makes people fall in love with the product because of the people, and with the people because of the product....
There is a book—Output, published by The MIT Press, and written by Lillian-Yvonne Bertram and Nick Montfort. The book is an anthology of seven decades of English-language outputs from computer generation syst...
Design is not patchwork....
Microsoft has announced that they are closing Skype in May 2025....
If you are not honest with AI, it is like passive smoking....
Both the parties are happy. The battle of equals....
Language—our way of organising social agency....
I am not sure how far these tools help the teams build their product capabilities—the intelligence, judgement, and thoughtfulness that product teams need in the products....
Sometimes, it is fair to bend the rules and make space for the sentiment in the guidelines. ...
If the code is badly written and the customers are struggling, isn't it automatically the UX failure?...
We should not draw such boundaries that question individuals' knowledge—rather we need to build more bridges in our work....
It is not only about gains, it is about the bridges—this was always the primary objective of technology....
When Airtable just took off, may teams launched spreadsheets on steroids—they borrowed the user cases as well as the principles, and so they failed....
A massive opportunity in the US private sector to hire the brightest who bring a wealth of experience, ingenuity, and wisdom to take your vision forward. ...
The reason the weather around me doesn't impact my writing style is because I don't experience physical sensations like humans do....
Content design for everything....
Our intelligence and our judgment to support it....
Design is wireframing the answers to these questions first: Who stops you.Who lets you do it. Who wants it, and why.Who may not want it. Who live in the teams.Who lives on the intersection of teams. Who establishes.Who d...
While designing the journey, the customer success was all over the place because they totally missed the customers' natural language. ...
These AI app development tools are feature design tools whereas Figma is an experience design tool. ...
Yes, the opposite of joy is also joy—in our content and design work....
AI content cannot build our product sense, product judgment, and product development and design skills. ...
The stories for each step on the interface serve as a communication system for the audience. ...
Thousands of product teams are working in crowded nooks and corners of India. Without much content support for their design or product goals?...
If this is not how they make lists in their personal life, where do they separate this content design in life from content design at work?...
It confuses me when a designer says that design is hard....
Our beliefs guide the research and the research findings strengthen these beliefs—this is the most beautiful part of how system thinking and user research support each other....
Engineers bring the right technology intelligence in the digital products but designers bring the right domain-driven-product intelligence in the products. You need both of these....
I remember reading a LinkedIn post a few years ago when Regnard Raquedan raised this question if agile UX is an oxymoron. Earlier this year, I got a chance to see UX oxymoron live at work in India. A leading UX conferenc...
A CCO will make sure that fixing content means identifying the gap or the opportunity in the system first....
We need to position our design judgment better. For being a part of the design food chain—as producers and as consumers....
It is also important to familiarise yourself with common interview techniques such as STAR (Situation, Task, Action, Result)....
They maintain a very high-degree of patient-centricity, compassion, and proactive caregiving vibes throughout the hierarchy of healthcare operations....
Recently, I have seen how organizations set up or negotiate salaries while hiring candidates. One of the common criteria that an organization uses to negotiate salary is the candidate’s last drawn salary. I ha...
An interaction does not exist in a single interaction—and an interaction's lifecycle is greater than the sum of all the interactions' taken together for a single story....
Many leaders do not build the team skills around the right timing....
When we work in content or design, we enable the work of almost all other teams in the organization even more than our own work. ...
Ever since I started exploring system thinking and its role in digital product processes, my mind often thinks about content’s role in systems and systems’ role in content strategy. This is not as complicated...
For example when they write value proposition, there is a risk that the message or the vocabulary in this canvas stays in the teams' minds. ...
We are about to enter the festival season here in India, and I am taking a break from writing posts on this website for four weeks....
For example if you click on Helsinki on the map, the AI projects' details in the city show up....
I cannot imagine that we can discuss design in any other city that is better than Chandigarh....
Tom Ridley shared a few interesting methods and techniques to plan the design of sound....
My eight years old son felt that dad is faster than Google search....
Content design makes the interaction design far more useful and relevant to everyone....
If we have questions on DALL-E's capabilities, and regardless of how such technologies advance towards the validated use cases for the great good of the life on planet, synthesis search is the future....
Marketers often design poor landing pages....
“I just design based on my instinct. The specifications give me the goals but these cannot guide me how to design,” said a designer in our product team meeting. It was in the year 2015, and I am just guessing...
Part of the problem is the content itself because we continue speaking in the language of our role in product and organization....
It needs some intelligence to ask questions from those who are intelligent....
One of my friends is a UI engineer and he asked me one day—”Can you teach me UX design?” It made me think of what I should teach him. If I ever plan to run a coaching program for beginners to help them lear...
Product marketing is nicely poised on the intersection of marketing, product, and content strategy....
I call these as the defensive metrics because none of these metrics really help us know about their contribution to the product success—for the product metrics....
One of my clients told me that my English language was not good for the American English standards....
When we talk about alignment, the need for alignment has moved its needle—from the outcomes to the foundations....
When NYT took over Wordle, I tweeted a dialogue between two NYT reporters....
Culture is more of the sentiment that shows up in the moments....
Define the content success criteria and then assign the score to each piece of content that you wrote for the product stories....
This is why I say that innovation is overrated in product strategy and in the design....
For the content design and UX Writing assignment, use these user research insights to write the user stories or job stories, and design three content mockups....
I am interested to know what happens to my data in the organization beyond what they have mentioned in their data privacy policy....
A small assignment where you can apply your content design and UX Writing skills for self-practice....
Our challenges have only got more complicated which means that we need more system leaders now, and quickly....
Somewhere, our incentives are misaligned....
The goal of a content system is to set up this alignment between product principles and the content principles....
Collective Crunch is a startup in Finland who is rethinking forests with AI for a data-driven forests ownership....
Josh explains the structure of an NFT in terms of contract and metadata which makes it directly reference-able to the language of structured content. ...
I have been writing four posts in a week—Monday to Thursday. Since we have summer vacations here in North India, our family is planning a road trip to the hills somewhere in Himachal Pradesh. I will resume writing on 2...
The impact of our work is not about the domain or size of the organization—to book a cab or to be able to close a deal in the CRM....
Writer helps you design the foundations of the collective intelligence of the content team....
They smoke while designing it and the interface retains the traces of that smoke....
We cannot always imagine what the customers go through for not being able to complete the transaction....
The product team's understanding and knowledge of data models could have just killed the user experience....
The design value framework talks about the design practices' adoption or how the orgs respond with time, for the four key factors—sociocultural, environment, democratic, and financial-economic....
Design education should include studying organization behavior or even organization redesign too....
The Twitter wisdom excites us, it gives us confidence....
My "Why not" is one of the ways to build those conversations....
'Report to' smells of hierarchy which is not always desirable. ...
I am yet to hear many stories where people quit their work because technology could not solve it....
Content experience is also about what makes the message and the brand memorable....
If business argues for how and why of a message or an extra field on the sign up form and if it asks design to justify, this is not how design works....
I get a feeling that it should be an interesting challenge to simplify how Miro pricing works at present....
The organization is paying them for the work, and not for the cost of construction of their houses or for their food in their country....
I believe that you cannot frame the content principles without a reference to the product principles or design principles....
In bigger companies, the role is divided in multiple units for strategic, managerial, and functional....
Once I saw them hosting a workshop on DE&I under the same tree. It shows that we had common roots somewhere....
Defining data ownership at different stages in the research data lifecycle is part of content governance. ...
Design systems are around us for a few years now, which means that we are beginning to see talks on the future of design systems....
The universities can do a huge favor to the industry by preparing multi-dimensional talent pool for our digital work....
Visuals stay with them longer and these strengthen their product sense....
If a design roadmap's goal or the expected outcome is a product (or multiple products), do we call it a design roadmap?...
If we apply the Cost of Delay in how we identify our core capabilities, our career path discussions might look a lot different....
It is a good idea to sense their priorities and concerns—to understand what builds their momentum. ...
Organizations should provide the incentives to the teams for their curiosity and not for the work....
In every sense, rebranding is a communication project. The creatives are derived from this communication....
We need to design their learning experience beyond the Figma'ed shirts and trousers. ...
Stripe is another example of beautifully designed interactions for the customers' hierarchy of content needs on the interface....
Designers do not understand how their design work impacts the product's unit economics directly....
This content strategy and content design course helps you understand how we work, and how we work on our practices, habits, and working models....
Users care for content utility more than the content usability....
Content governance plays an important part of an organization's content strategy, and a set of checks and practices on ethical content can make it to their content governance plans....
Since product content is foundational to the design and UX and since design is sales-enablement, there is no better alliance than product content strategists working with product marketers....
Make sure that user reads the message but stays calm...
As content and design leaders, we are often weighing the trade-offs....
In civic tech data production supply chain, civic content strategy plays a huge role in working with policy framers to establish the standards, structure, and data governance models....
Content strategy helps you plan for the customer's intent and their hidden goals for specific moments too, and not only for their ultimate goal....
Technology is not in loops, technology is what makes a logic loop work and what makes the loop usable, scaleable....
We need to keep an eye on the Bhalku Rams in the periphery of our systems. ...
Many modern products build content interface on top of content types because either the consumers' interaction models are complex or the use cases are highly audience-centric....
I underestimated the role of domain expertise in technology work....
Product content strategy is such an exciting intersection of product marketing, product onboarding, content design, and brand positioning....
Many products die because of the lack of conversations in the product team....
For example, if I use a component A, does it advise me or caution me that I might need to use B too because there is a context....
My mind would be busy to do something, I will be happy if something validates it and stops me....
For example, how they sense an urgency, or the need to talk to the product team?...
If we take design-driven to be the default, we might see the bigger picture a lot more clearly....
Designing a team is about selecting people in specific roles and how they can work together....
Content designers do not only write and publish content, they build products. They build businesses....
If 44 was a turn on, 46 is about the momentum....
UX writing builds trust, enable sales, and takes the customer journey forward....
Planning it for the brand message, for the holistic customer journey, for edge cases, and for the forms....
The schools have adapted to online teaching experience, they need to elevate the process for a more students-centric teaching model....
After working with many product teams worldwide as a content strategist or design lead, or sometimes as a product manager for smaller teams, I realize that I was working with them without a title....
Designing a UX Writing portfolio that invites attention because it is personalized for your work experience....
Lockdown gave me a chance to throw a net in the tech ocean, and here is a quick list of plastic bottles that add to the massive tech debt in the world....
Managers hire people to work on a product. Ever wonder how a product might want to hire people?...
We see more stories for why Hey may not work than why Hey might work, but I have different reasons for not using Hey....
We have a Github for code and a Figma for design. Do we have such a decentralized way to design the narrative?...
Not many product content strategists talk about their role in SaaS pricing pages....
We have time today. This was not the way we wanted time for ourselves but let us accept that we have something and in such abundance that people in the last few generations could never afford to have....
Product positioning is an extension of the strategic brand narrative and it should be well-thought, research-driven, and respected....
We have technology frameworks for Javascript, and we have design systems too. Do we have a decision frameworks too?...
Designers are hooked to design pixel-perfect layouts. ...
8Knorks is a dinner table where eight voices combine and rise to discuss the future of design, and its impact on the people for whom we design, around their stories, their success, and their constraints....
The bottomline for a digital design services agency is to ‘win a project’ and start drawling lines and writing code as soon as possible....
For example well, if the design team’s understanding of customer journey is different from the marketing team’s understanding of customer journey, what are designing for? For which version?...
Product teams in Chandigarh region have a chance to unlearn the outdated features-driven product design practices and to relearn the customer-story driven experience design practices....
Teodora invites guests for a dialogue on web, text, content, and the mesh that weaves meaning and context around information and its variables. Recently, she invited me for a dialogue and it was such a joy to myself....
Content lives in design and design communicates via content....
He is seven today. He cannot vote but he knows when to raise his hand....
The design team should have basic understanding of how their sales team sells, and the sales team should have some idea of the design decisions....
Every brand starts with a few select words to communicate its what and why....
Look at the stakes. Just think — there are people involved....
Autobiography of a bad tooth. Uphill in the left. A bad tooth in the orbit....
“Ok, I want to know how critical this rebranding is for your business.”...
A UI engineer to me: "Can you teach me UX?"
— Vinish Garg (@vingar) December 15, 2021
Me: "Be prepared to learn journalism, politics, art, and be more difficult to work with."
When teams get into the mode that they are waiting for the instructions.
— Vinish Garg (@vingar) October 25, 2020
They: We have a design team of 40+ and we are designing incredible experiences for global enterprise solutions, and for growing startups.
— Vinish Garg (@vingar) December 26, 2019
Me: It is a myth.
They: Why?
Me: You cannot do it because you do not have a single content strategist or content designer in the team.
As if a life.
— Vinish Garg (@vingar) February 20, 2020
Many new products have a busy interface. Too many icons and inline actions to edit, assign, move, fix, reorganize, restructure!
There is a trade-off between "what they may need" and "what they need". #UX is all about identifying the small margins in trade-off.
I see many teams who talk about 'UX maturity' without a single content strategist around. One or two UX writers in the team is a such a one-dimensional way to process the UX maturity. Sorry. #design #uxdesign #contentstrategy
— Vinish Garg (@vingar) January 24, 2021
Build confidence to build conversations by being available, and by reaching out to others to understand, discuss, and then *document* the operating principles for how the org works, how the team works in core or certain situations, how the decision models shape up.
— Vinish Garg (@vingar) January 29, 2022
They: "Why we call it content design if it is about the words and language?"
— Vinish Garg (@vingar) January 17, 2022
Me: "Send me your project report, the plan, analysis, and steps in a single text file. Can you?"
Content is message, framing, communication. It needs to be structured and packaged. Content design.
Design for moments.
— Vinish Garg (@vingar) December 30, 2020
In design, users' goals are overrated. We design for
(a) what the customer might want to do
(b) what the org wants the customer to do
(c) what the customers might actually end up doing
Users live and interact for the moment, the goal is the natural outcome
When designers try to get into systems approach of designing, for strategy, leadership, or communication, I guess they need to get more into business side of design for a wider perspective of why org exists as a system. To communicate it to junior designers is a bit of challenge.
— Vinish Garg (@vingar) May 20, 2021