About Vinish Garg

Vinish Garg writes that for startups, marketing strategy generally begins with product content strategy.

What is marketing without content strategy?

design
August 29, 2022

Marketers often design poor landing pages.

Vinish Garg writes that we cannot design by vibes but food can work on vibes.

The food vibes

design
August 25, 2022

“I just design based on my instinct. The specifications give me the goals but these cannot guide me how to design,” said a designer in our product team meeting. It was in the year 2015, and I am just guessing that they are still designing on their vibes. Can you design based on your vibes? Well, startups do that particularly …

Vinish Garg writes about the recession and layoffs and its impact on content strategy and content design.

In recession, content is often saving itself

design
August 22, 2022

Part of the problem is the content itself because we continue speaking in the language of our role in product and organization.

Vinish Garg writes about intelligence in our UX and design work.

Our intelligence

design
August 18, 2022

It needs some intelligence to ask questions from those who are intelligent.

Vinish Garg writes about learning UX and UX learning is about learning journalism, art, politics, and being difficult to work with.

On learning UX

design
August 15, 2022

One of my friends is a UI engineer and he asked me one day—”Can you teach me UX design?” It made me think of what I should teach him. If I ever plan to run a coaching program for beginners to help them learn what is UX design, will I teach them user research, or designing wireframes, or information architecture, …

Vinish Garg writes about their first experience of working in product marketing.

My first experience in product marketing

design
August 11, 2022

Product marketing is nicely poised on the intersection of marketing, product, and content strategy.

Vinish Garg shares a slide from their talks at the OmnichannelX 2022 on content and design systems for product metrics.

The slides from my talk at the OmnichannelX 2022—content and design systems

design
August 8, 2022

I call these as the defensive metrics because none of these metrics really help us know about their contribution to the product success—for the product metrics.