About Vinish Garg

Vinish Garg writes on content utility, and content usability, in content design and content strategy.

Content utility in content strategy and design

content design, product content strategy, UX
April 5, 2022

Users care for content utility more than the content usability.

Vinish Garg writes about digital and ethical technology governance, and the role of content strategists in content governance.

IFTF’s playbook for ethical technology governance in public sector

civic tech, leadership, product content strategy
April 4, 2022

Content governance plays an important part of an organization’s content strategy, and a set of checks and practices on ethical content can make it to their content governance plans.

Vinish Garg writes that product content strategy informs product marketing.

How product content strategy informs product marketing for sales enablement

content design, product content strategy, Product marketing
March 31, 2022

Since product content is foundational to the design and UX and since design is sales-enablement, there is no better alliance than product content strategists working with product marketers.

Vinish Garg writes about a UX Writing challenge in a tweet by Matthew Hirtes.

To caution and to relax them: A very small UX writing challenge

UX writing
March 30, 2022

Make sure that user reads the message but stays calm

Vinish Garg says that the content and design leadership is a lot about building the confidence.

Content leadership is about building the confidence

leadership, product management
March 29, 2022

As content and design leaders, we are often weighing the trade-offs.

Vinish Garg writes that libraries play such an important role in the successful content strategy in civic tech projects.

Libraries as the infrastructure for content strategy in civic tech

civic tech, product content strategy, System thinking
March 28, 2022

In civic tech data production supply chain, civic content strategy plays a huge role in working with policy framers to establish the standards, structure, and data governance models.

Vinish Garg writes that customer journey and user goals are overrated and content strategy can rescue the product design teams for the right goals.

Sometimes, customer journey and the user goals are overrated—content strategy comes to the rescue

content design, product content strategy, UX
March 24, 2022

Content strategy helps you plan for the customer’s intent and their hidden goals for specific moments too, and not only for their ultimate goal.

Vinish Garg writes that our work in content strategy and in content design are certainly technical work.

Our job in content strategy and content design is a technical job

content design, design, product content strategy
March 23, 2022

Technology is not in loops, technology is what makes a logic loop work and what makes the loop usable, scaleable.

Vinish Garg writes about system thinking in our digital work in content, design, UX and products, by reference to the Kalka-Shimla railway project reference.

Finding the Bhalku Ram in our systems—the Kalka-Shimla Railway project reference

design, System thinking
March 22, 2022

We need to keep an eye on the Bhalku Rams in the periphery of our systems.

Vinish Garg writes on content types and their role in message, design, and interactions.

Content types for modern interface—a hierarchy of interactions, integrations, intersections

content design, design, product content strategy
March 21, 2022

Many modern products build content interface on top of content types because either the consumers’ interaction models are complex or the use cases are highly audience-centric.

Content utility in content strategy and design

IFTF’s playbook for ethical technology governance in public sector

How product content strategy informs product marketing for sales enablement

To caution and to relax them: A very small UX writing challenge

Content leadership is about building the confidence

Libraries as the infrastructure for content strategy in civic tech

Sometimes, customer journey and the user goals are overrated—content strategy comes to the rescue

Our job in content strategy and content design is a technical job

Finding the Bhalku Ram in our systems—the Kalka-Shimla Railway project reference

Content types for modern interface—a hierarchy of interactions, integrations, intersections

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