About Vinish Garg

Vinish Garg presented at the OmnichannelX conference on systems driven content strategy.

The UX battles — pixels and dollars

design, UX
April 29, 2019

For example well, if the design team’s understanding of customer journey is different from the marketing team’s understanding of customer journey, what are designing for? For which version?

Product culture is so important in any startup ecosystem, writes Vinish Garg, about Chandigarh.

Product culture is a prerequisite for a startup ecosystem

events, product sense, UX
December 8, 2018

Product teams in Chandigarh region have a chance to unlearn the outdated features-driven product design practices and to relearn the customer-story driven experience design practices.

Teodora Petkova interviews Vinish Garg on design, content strategy, customers, and designing delight.

Design for hero, strategically—a guardian of an intent

design, leadership, product content strategy, work
November 16, 2018

Teodora invites guests for a dialogue on web, text, content, and the mesh that weaves meaning and context around information and its variables. Recently, she invited me for a dialogue and it was such a joy to myself.

Vinish Garg says that we cannot separate the value of content from the value of design in digital products.

Content value—you cannot separate it from the design value

content design, design, product content strategy, Uncategorized, UX, UX writing
September 25, 2018

Content lives in design and design communicates via content.

Vinish Garg writes a letter to his son on his 07th birthday.

Letter to my son—in a Y-shaped conversation

Uncategorized
August 8, 2018

He is seven today. He cannot vote but he knows when to raise his hand.

Vinish Garg says that the designers should know how their work sells and the sales people should also know how the products are designed.

Designing for sales, selling the design

design, leadership, product management, Uncategorized
June 29, 2018

The design team should have basic understanding of how their sales team sells, and the sales team should have some idea of the design decisions.

Getting started in the strategic brand narrative

leadership, product content strategy, UX
June 2, 2018

Every brand starts with a few select words to communicate its what and why.

Vinish Garg writes that designing UX often means that we are designing delight for the users.

Designing UX is designing delight

content design, design, product management, UX
February 6, 2018

Look at the stakes. Just think — there are people involved.

Vinish Garg shares an experience of their bad tooth extraction.

I Had No Furniture

Uncategorized
December 13, 2017

Autobiography of a bad tooth. Uphill in the left. A bad tooth in the orbit.

Vinish Garg shares an experience of a content strategy kick-off meeting with a new client.

A content strategy project meeting in a rapid fire mode

product content strategy, Uncategorized
November 17, 2017

“Ok, I want to know how critical this rebranding is for your business.”

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A product content strategy, content design, and UX writing course

Vinish Garg is an independent consultant in product content strategy, content design leadership, and product management for growing product teams.