Many modern products build content interface on top of content types because either the consumers’ interaction models are complex or the use cases are highly audience-centric.
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I underestimated the role of domain expertise in technology work.
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Product content strategy is such an exciting intersection of product marketing, product onboarding, content design, and brand positioning.
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Many products die because of the lack of conversations in the product team.
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For example, if I use a component A, does it advise me or caution me that I might need to use B too because there is a context.
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My mind would be busy to do something, I will be happy if something validates it and stops me.
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For example, how they sense an urgency, or the need to talk to the product team?
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If we take design-driven to be the default, we might see the bigger picture a lot more clearly.
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Designing a team is about selecting people in specific roles and how they can work together.
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Content designers do not only write and publish content, they build products. They build businesses.
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