I ran a very short experiment on AI content.
I opened ChatGPT, and wrote—”When I want to write something while standing in my apartment’s balcony, how does it change my writing if the weather is really sunny and hot, vs if it is raining outside.”
ChatGPT explained how hot vs raining weather can impact my mood, my comfort, and how it can influence my writing style.
I asked it further—”My question is why the weather around you does not impact your writing style?”
ChatGPT replies as below.
“The reason the weather around me doesn’t impact my writing style is because I don’t experience physical sensations like humans do. I don’t actually feel hot, cold, or any other aspect of weather. My responses are generated purely from patterns in data, and I adapt my writing based on context, tone, and the information you provide, rather than the environment around me.”
So, the question is—When we design marketing and brand positioning content and stories, do we want this content which is devoid of emotions within and around us?
My mood swing can be because of the weather of course, or some noise around me—an airplane hovering over the building, or kids playing loud music around me, or I am feeling very hungry, or any other factors.
But ChatGPT says that it is likely to produce same content regardless of my mood. This AI content is devoid of human emotions.
Does this AI content resonate with the audience who might be reading it in their own balcony—in sun or with rain around them? Are we writing for feature or experiences?
So AI content does not work in my balcony. Readers, you can also check if you are curious.
