Design is wireframing the answers to these questions first:
Who stops you.
Who lets you do it.
Who wants it, and why.
Who may not want it.
Who live in the teams.
Who lives on the intersection of teams.
Who establishes.
Who deconstructs.
Who lives in the double diamond, or causal loop, or quadrant.
Who lives in the systems.
All of these above—for how long?
The curiosity should be the fuel.
The conversation should be the incentive.
PS: Content design supports design in the framing of this exercise.