Standards: How content design and content strategy leadership supports product leadership

After working in content design or content strategy for a few years, we gain some understanding of how content supports design and how content and design support product. This is the time when we want to explore the systematic intersection of where content design and product leadership intersect, and support each other.

This course helps us understand how content design and content strategy leadership supports product leadership—for our operating principles, for the product metrics, for the systems, and for the organization’s meta mission.

Content design enables product leadership

How the course works

Three Live calls—each of 90 minutes
Slides, Slack, and access to Miro
One continuous library—I will add relevant references for each topic or subject to this library
A followup call of one hour, within thirty days of completion

Only 4 seats in a group.

The course goals

To build and strengthen the foundation where content design leadership and product leadership share the same sentiment and the mission for common principles, standards, and the operational velocity for the product metrics.

“To manage and overcome emotions like guilt that can prevent us from learning and achieving, we need to treat ourselves the same way we would the person we love most in the world.” writes Dennis Tirch. (source, Farnam Street blog)

Content design for product metrics

A few participants say:

“I really enjoyed learning about content design and how to apply it to my daily work. This was a really informative and well-structured program. I highly recommend it to anyone looking for a jump into the world of content design.”

Eiken Nurcelli, content strategist (see their LinkedIn)

“Because I knew nothing about content design, I chose the class in order to learn how content design and content strategy fit together and which impact good or bad design can have for the users experience. The class was well-structured with theoretical parts and real life examples.

Linda Schwarz, PR Manager and content strategist (see their LinkedIn)